News: The Gruen Transfer is Back August 3 with a New Show!

Gruen fans rejoice, the revolutionary show about advertising is back, and here’s the airdate;

ABC1, Wednesday, August 3, 9pm

And as usual, in its off-season, there has been a veritable treasure trove of advertising-goodness to mine. The press release cites “crazy mining ads, Big Tobacco campaigns, gambling messages invading every sport program on TV, the social media monster of Vodafail, NAB pretending it has no friends…” as all topics to be dismantled over its run.

And in other news, there’s also another Gruen show to add to the Gruen-stable, and it’s called Gruen Planet (following on from the success of last year’s Gruen Nation).

Here’s the official description:

A “show that will look at the news of the week through the prism of spin, branding and image control. We can’t tell you much about it yet, because … well, because it’s still a secret. Mostly. ”

It sounds, in essence, pretty similar to Gruen Nation, except more sbout news in general. The part they can’t tell us is likely to do with the assembly of personalities on the panel- will there be two regular guests like there is on The Gruen Transfer or a set panel of guests like Gruen Nation. Will Annabel Crabb be back?

Either way, it sounds exciting, and will be another huge hit for the ABC.

And just to reassure you that the Gruen Transfer will be back in all its glory, here’s what else the press-release has to say about it, including a new segment:

“Inimitable host Wil Anderson will once again pick apart the seams of advertising with the extraordinary Russel Howcroft and Todd Sampson, ably supported by our rotating panel of Dan Gregory, Dee Madigan, Jeremy Nicholas, Bridget Taylor, Jane Caro, Rowan Dean and Carolyn Miller.

Old favourite segments including The Pitch – where two agencies compete to sell the unsellable – will return, along with another End-Of-Show Quest. Last year we voted for The Worst Ad Of All Time. This year, we’re pushing that idea further, hoping to identify and celebrate … (drum roll) … The Worst Product Of All Time!”

This will be the Gruen Transfer’s fourth season produced by Zapruder’s Other Films and ABC-TV.



Posted on July 11, 2011, in TV News Wrap, Uncategorized. Bookmark the permalink. Leave a comment.

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